Yeah, but what’s in it for me?

Marketing without the sleaze: give clients what they need. Photo by bruce mars on Unsplash.

As I’ve been trying to grow my business, I’ve been struggling with the idea of marketing and — ugh — *whisper* — sales.

But I’ve finally figured out that it doesn’t have to be gross at all. Unless of course that’s how you roll. Marketing is all about putting the customer first.

“As marketers, we should be changing the mantra from always be closing…